Partner with Roost
Put your brand on the map
On Roost, every message is a bird crossing a real map. Partners become part of the journey: a destination people choose to fly to, collectibles they keep, and a bird that carries your story around the world. No banner ads, no feeds to interrupt.
Why it works
Moments people seek out, not ads they scroll past
Chosen, not interrupted
People decide to send a bird to your destination. Every visit is opt-in, so attention is real.
Collected and kept
Stickers, stamps and birds stay in people’s collections and travel in the messages they send to friends.
Global by design
Roost connects friends and pen pals across countries and continents, so a single campaign reaches a worldwide community.
Formats
What we can build together
Mix and match. Most campaigns combine a destination with one or two collectibles.
Branded destination
Shown: our Heard Island Expedition pin
A custom pin on the world map, from a real landmark to an imaginary island. People send birds to it during the event, watch a live landing count, and earn rewards when they arrive. Launch announcement, sponsor chip and a “Visit” link to your site included.
Collectible stickers and stamps
Shown: passport stamps people collect in the app today
A branded sticker pack people earn and use in the drawings they send. Every drawing carries your art to someone new.
Custom bird art
A bird illustrated in your style, given as a reward. It lives in people’s collections and flies their messages across the map.
A brand-new bird species
The biggest way to become part of Roost's world
Beyond art on an existing bird, we can build your brand an entirely new species: its own name and art, its own stats (speed, rarity, XP curve), its own Codex page telling its story, and its own level-up path as people raise it.
Stationery and flight trails
Shown: Aurora, Ember, Blossom and Gilded trails
Branded paper for drawings and letters, or a custom trail that follows birds across the map.
Landing message
When a bird lands at your destination, a message from you is waiting, with a link to your site or app.
Contests and giveaways
In-app prizes drawn from everyone who lands, or a real-prize giveaway with official rules. We run the entry flow and the draw.
Proof it works
73,000+ sent a bird to Heard Island
Our Heard Island Expedition put a destination on one of the most remote islands on Earth. People sent birds from around the world to reach it and earn a reward. A partner destination works the same way, with your brand on the pin.
Packages
Four ways to start
Every campaign is scoped to your goals. Pricing is in the media kit conversation, not on this page.
Destination
- Branded pin and event page
- Launch announcement
- Sponsor chip and link
- Landing message
- A reward bird
Destination + Collectibles
- Everything in Destination
- Branded sticker pack
- Custom bird art, stationery or a flight trail
Giveaway
- Everything in Destination + Collectibles
- Real-prize giveaway with entry flow
- Official rules and winner draw
Signature Species
- Everything in Destination + Collectibles
- A brand-new bird species built for your brand
- Its own Codex page and stats
- Its own level-up path
How it works
From first call to launch
Tell us your goals
Awareness, downloads, sign-ups or community love. We shape the campaign around it.
Send your art
Logo, sticker art and copy. We share exact specs and handle every in-app build.
Preview it live
See your destination running privately in the real app before anyone else does.
Launch and wrap up
We launch worldwide, monitor the event, and share participation results at the end.
Our standards
Good for your brand, good for our community
Sponsored content is always labeled. We never place ads inside people’s private conversations, never target campaigns using personal data, and never sell user data. Partners reach people through experiences they choose to join.
To keep Roost a friendly place for everyone, we don’t run campaigns for alcohol, tobacco or vaping, gambling, weapons, adult content, dating services or political causes. Giveaways follow local law and official rules.
Interested in a partnership?
Tell us about your brand, and we’ll follow up with audience, formats and example campaigns within one business day.